Introduction
Born well over a decade ago, code aesthetic serves as the online home of Jeff Smith, highlighting personal and professional interests and activities.
code aesthetic
The online scratch pad of Jeff Smith
Work
I'm very pleased to have accumulated nearly 25 years of experience working in higher education, holding posts most recently at Georgia Tech and presently with the University at Buffalo. Focused primarily on digital communications and marketing, I've had the privilege to lead immensely creative teams and have helped in the development and execution of some exceptional projects and initiatives—including, but hardly limited to the following:
- Leading every facet of the University at Buffalo's Identity and Brand, launched in April 2016
- Establishing and managing a dedicated marketing vertical within UB's University Communications division
- Overseeing UB's Digital Communications Transformation initiative, largely focused on our enterprise web management system, the UBCMS.
- Provided Video and web support for Tech's $1.5 billion capital campaign
- Directed the 2007, 2008, 2009, and 2010 Tech PSAs
- Developed and evolved Georgia Tech's online presence (1999–2011)
More details about my work can be found on LinkedIn.
Music
It's a rare time when I'm not listening to music, and occasionally I even get to dabble about and make some. When I get to create, here's the equipment on which I rely:
About
When not hiking or dabbling in electronica, I'm wearing the cap of a communications and marketing specialist in the higher education vertical. I have extensive experience in the design, development, and implementation of strategic initiatives that catalyze institutional brands and enhance reputations. I focus on maximizing creative output through engaged leadership, building collegial relationships, devising efficient production systems, and fostering collaboration. I have a passionate enthusiasm for, and commitment to, colleges and universities and the crucial role that they play in contributing to human progress.
You can find more detailed information about my professional history on LinkedIn.
Contact
Calling Western New York home, you can connect with me via the following modalities….